WiserEarth Blog

South by Southwest Interactive started yesterday, bringing 12,000 people to discuss latest technologies. Tom Schigel, CEO of ShareThis, led a great panel discussion on the future of influence this Saturday, March 13. Let’s see what the TwitterSphere had to say! › Continue reading…

WiserEarth has joined a growing grassroots initiative called FourYears.Go, led by The Pachamama Alliance. Its mission is to attract an unprecedented level of worldwide organizational and individual collaboration to shift the trajectory of humanity’s impact on the world. › Continue reading…

If you share it, will they come? If you listen, will you learn? And if you ask, will help arrive? A resounding “yes” was the answer delivered by Beth Noveck last Thursday at her Long Now Foundation lecture, Transparent Government and the Long Now of Democracy (MP3 audio). › Continue reading…

Is your organization using niche networks as part of its social media strategy? If not, you may be losing out on a useful tool. But before you get started make sure you have enough bandwidth to take on a new effort. › Continue reading…

Beware of reading too much into a nonprofit’s Charity Navigator rating. They don’t measure outcomes, they don’t rate most smaller, grassroots organizations, and they are based on questionable financial data. Worst of all, they create perverse incentives that can hurt rather then help the nonprofit sector.
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Avinash Kaushik has written an excellent book on how to use free and easy-to-use tools for measuring your website’s performance. Unlike other authors, who are fixated on site visit numbers, Kaushik wants you to develop a well rounded perspective that includes: the voice of your customers, why and how people are actually using your site, and how you are doing versus the competition. His approach will help you gain powerful insights. › Continue reading…

Eugene Kim of Blue Oxen Associates, and a WiserEarth advisor, shares his thoughts on the real difference between Online and Face-to-face collaboration. It all comes down to ‘artifacts’ – those being the objects that you create to record and conduct your interaction. › Continue reading…

You can gain great insights by viewing your work as part of a network. Here’s a simple exercise that can get you started developing the new mindset. It’s an adaptation of work from June Holley and The Monitor Institute. We think you’ll find it useful. › Continue reading…