WiserEarth Blog

Nonprofits are embracing Social Networks: an industry survey reveals 74.2% of non-profits have a presence on Facebook. But is it being used successfully? Yes! At the Nonprofit Technology Conference session, “Confessions of a Social Media Campaigner” with Danielle Brigida, National Wildlife Federation, David J. Neff, American Cancer Society and Carie Lewis, The Humane Society we saw some impressive results and heard some cautionary tales. › Continue reading…

Communities thrive based on trusted relationships between members. Too often online communities rely on a ‘low touch’ communication channels which don’t provide for building much trust. The key is to get the mix right – combining less frequent trust building opportunities like face to face meetings, with lower cost relationship maintenance channels, like wikis, to get the work done in between. Here are some simple steps to make sure your communication tools are the right ones for your community. › Continue reading…

Content is key to breaking the social ice in online communities. It’s usually a big part of why people come, what they talk about while they are there, and what brings them back. Getting your content strategy down and working for the long term is a key task for a community manager. › Continue reading…

The people who make up the initial membership of a community set the tone for its future growth through their common interests and values, and how much they contribute to and promote your community. Be deliberate about recruiting your membership even before you start your online community. Here are some tips to get you the right membership. › Continue reading…